INTRODUCTION

Message – Vision

The journey of more than 10 years of establishment and development reflects the founding imprint and the challenges conquered by the leader of D & M Phu Quoc Trading and Tourism Services Co., Ltd. The Red River Tour brand has transformed from a pioneer in local tourism into a leading tour organizer on Phu Quoc Island. These efforts have been shaped like polishing a precious gem — Red River Tour gradually takes a clear form with specific development strategies for the Tourism industry, Services, and many other sectors. Fully prepared to become a leading company in Vietnam with the motto: Creativity for the future, Responsibility for work, Cooperation for development, Aspiration to reach new heights.

Mission

Taking reputation as the foundation for development, D & M Phu Quoc (Red River Tour) is always committed to delivering satisfaction to customers and partners with continuously improved products at competitive costs, contributing to transforming the landscape, enhancing service value, and improving quality of life. With a spirit of discipline, the Red River Tour culture is primarily a culture of professionalism, creativity, collective solidarity, and relentless effort (learning). Regarding work, it is based on the Five Forces: Trust Force, Progress Force, Mindfulness Force, Determination Force, and Wisdom Force. The core values of the company are: Trust, Integrity, Progress, Stability, Unity, and Humanity.The criteria for evaluating a service include: 1. Reliability – The ability to meet deadlines and expected quality from the first use of the service. 2. Responsiveness – The willingness and readiness of employees to provide services to customers. 3. Competence – The professional capability to perform a specific service. 4. Accessibility – The ease with which customers can access the service, including promptness, convenient location, suitable service hours, and courteous style. 5. Service attitude – Appropriate, friendly behavior that makes customers feel respected (Communication). 6. Listening ability – The clarity in conveying service information to customers, as well as the ability to listen, understand, and resolve customer inquiries. 7. Credibility – The level of customer trust in the Company’s brand and past customer care services. 8. Safety – The assurance of safety for customers regarding services, information, and physical assets before, during, and after using the service. 9. Customer understanding – The ability to continuously explore, understand, and meet customers’ changing needs, making them feel the Company’s care and attention. 10. Tangibles – Physical factors customers easily notice when interacting with the service, such as employee uniforms, decoration, colors, etc. These factors have established Red River Tour as a leading company in the tourism service industry.

Core Values

Promoting the company’s core values has helped Red River Tour become a united team and a place for self-affirmation. Employees have changed their mindset and working methods to be more effective, save time, and improve work efficiency. This is the foundation that nurtures the spirit, builds a cultural working style, and promotes the internal strength of each individual, contributing to affirming the stability of the brand.